Boosting Online Visibility for a Local Business

Transforming Local Presence Through SEO & Digital Marketing

A family-owned home renovation business relied primarily on word-of-mouth referrals and had minimal online presence. Despite years of industry experience, the company struggled to attract new customers, and its website generated little traffic. Competitors with strong SEO strategies dominated local search results, making it difficult for potential customers to find their services.

Challenges

Low Online Visibility: The website ranked poorly in search engines, leading to minimal organic traffic.
Ineffective Local SEO: The company was not optimized for Google My Business or local search terms.
Poor Website Engagement: Visitors who did find the site quickly left due to outdated content and slow loading speeds.
Lack of Content Strategy: No blog or keyword-rich content to attract search traffic and educate potential customers.

Project Target

BizNexus aimed to enhance the company’s online visibility through a comprehensive SEO strategy and local search optimization, ultimately driving more leads and improving customer engagement.

Solution Implemented

1. SEO Optimization & Keyword Strategy

Conducted in-depth keyword research to target high-value search terms related to home renovation services.
Optimized on-page SEO, including meta descriptions, title tags, and structured data.

2. Local SEO & Google My Business (GMB) Enhancement

Optimized Google My Business profile with accurate business details, service listings, and customer reviews.
Implemented location-based keywords to improve ranking in “near me” searches.

3. Website Improvements & Technical SEO

Enhanced website speed and mobile responsiveness, reducing bounce rates.
Implemented internal linking and structured content for better navigation and user experience.

4. Content Marketing & Blogging

Created SEO-rich blog content on home renovation tips, trends, and case studies to drive organic traffic.
Developed a content calendar to ensure consistent, high-quality posts.

5. Review & Reputation Management

Encouraged satisfied customers to leave positive Google reviews, improving trust and rankings.
Implemented an automated review request system for ongoing engagement.

Key Performance Indicators (KPIs) & Results

🟠 Organic Website Traffic: Increased by 220% within six months.
🟠 Google My Business Views: Improved by 180%, leading to more direct inquiries.
🟠 Local Search Ranking: Moved from page 5 to the top 3 results for targeted keywords.
🟠 Customer Engagement: Website bounce rate decreased by 40%, and session duration improved by 35%.
🟠 Lead Generation: Qualified leads doubled, resulting in a 30% increase in booked renovation projects.